Change or failure? – the hopes and concerns of adapting digital innovations

Digitisation is a key theme for economic and innovation policy in Thuringia. It reaches all economic sectors and changes business processes, business models, products and services. For small and medium-sized enterprises in Thuringia in particular, the challenging task of implementing digital change not only in their own companies arises. Digitisation is also intended to create an even faster, simpler and more trustful cooperation in processes of inter-company cooperation, from which all partners involved can benefit. But no technology can be successfully introduced without the acceptance of its users. A change in business processes always entails hopes for new opportunities for both managers and employees, as well as concerns about upheavals.

Collaborative Analysis Lab (CoALa) – an instrument for measuring acceptance

The Fraunhofer Institute for Digital Media Technology (IDMT), represented by the business unit “Human-Centered Media Technologies”, is a project partner of the Decentralized Business Communication Protocol (DBCP). The institute is on the trail of user needs and records the personal attitude of employees and employers towards the importance of digitized business processes and inter-company cooperation with partners on the basis of DBCP. The Collaborative Analysis Lab (CoALa) developed by the IDMT is used for this purpose. CoALa is an empirical measuring instrument based on the recognized psychological repertory grid method (Kelly, 1955). The Repertory Grid method is particularly suitable for collecting and communicating unconscious knowledge and needs. The method not only records the user ratings themselves, but also shows the reasons that led to a rating. In this way, the hopes and concerns of those surveyed can be well reflected in relation to decentralised inter-company cooperation. This method determines the degree of acceptance of the blockchain technology including the reasons for this.

Kelly, G. A. (1955). The psychology of personal constructs. New York: Norton.

Über den Autor: Mark Straßburg

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